The Complete Logo Design Process 

Currently in the process of designing a new logo?  Get ready to learn everything you need to know before embarking on this new design project. 

Where there used to be just a handful of brands operating within the same market, in today’s market there might be hundreds, if not thousands, all vying for attention and all wanting consumers to look at their brand first.  This has caused an increasing demand for brands to be able to visually differentiate themselves to avoid confusion with key competitors.  

One of the easiest ways to achieve this differentiation is through the design of your brand identity.  If you’re a little unfamiliar with this concept, brand identity refers to a range of different design elements that all work together to help form a distinctive visual image in our minds.  Depending on the nature of the company, brand identity can also encompass things like uniforms, business cards and even coffee mugs!      

Whenever we first look at something, we don’t read first. Instead, we first see colour and shape and if that is enough to hold our attention, then we will read the copy alongside the visuals.  So, for every company, the most important and essential element in your brand picture is the logo. 

When the right design logo is aligned with a top-quality product, it can sometimes become an irreplaceable asset for that company.  The Michelin man, McDonald’s golden arches and the Nike swoosh are just a few of the most high-profile examples.   

If you’re still a little stumped when it comes to creating a successful logo for your brand, here are a few traits that will help improve the quality of your logo design. 

Is Monochrome the Right Move for Your Brand? 

For some brands, leaving colour to the very end of the design process can help to focus attention on the basics of your idea, ensuring that the design works regardless of colour. 

Lay a Strong Foundation 

To make sure you create the idealised logo, you’ll need to ask yourself a number of important questions from the outset: Why are you designing a logo? What does your brand do and how do you do it? What makes your brand different from competitors?

What do you value most? 

While these questions may seem simplistic and straightforward, it may surprise you at how challenging they are to answer.  These questions can also help spark further questions that will help during the design phase.

Easy Recall is Key 

Just remember, simplicity will help aid recognition.  Your logo should be recognisable and memorable – you want to give onlookers the ability to recall your brand logo after just a glance.

Consider the Broader Brand Identity 

In today’s market, it’s rare to see a company logo in isolation.  In design terms, the bigger design picture relates to any marketing or sale materials where a client logo might appear.  This is why it’s vital to consider how your company’s identity will work when the logo does not appear. 

If you are looking for some great examples of strong brand image and logo design, look no further than Pearlfisher.  This design company easily create timeless and iconic designs that have the ability to transform brands.

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